The concept of lifestyle, despite its functional importance and incorporating ability, has been one of the most important explanatory frameworks in sociology and cultural studies in recent decades. Accordingly, the present article seeks to explore the possibility and areas of promotion, deepening and expanding religious lifestyle in Iranian society.The basic assumption is that in the Iranian society, influenced by the waves of modernity, there are different models of lifestyle along with the religious and traditional lifestyles and there exists a serious competition (in the cultural field and in particular to encompass a variety of lifestyles), as well. Therefore, the main issue of this study is to investigate the adequacy or accountability of religious models of lifestyle to meet the existing needs and how to adapt these models to the existing conditions. In this regard, Imam Reza's (P.B.U.H.) tradition has been notable as an example of the Islamic lifestyle, due to his lifetime in the center of Iranian society.The questions of the study are: What are the features and dimentions of religious lifestyle? What are the background and factors of the establishment, influence, and continuity of the Islamic lifestyle in Iranian society?
To collect the data, a questionnaire was given to the sociologist professors of Tabriz. Drawing on descriptive and analytical approaches, this study examined the problems and obstacles of the establishment and continuity of Islamic lifestyle (pure life) and suggested some solutions:first, the diversity of religious lifestyles should be noted. Second, the efforts of religious revivalists in contemporary periods to promote Islamic lifestyle should be addressed in the cultural policy centers.